Since we are Dutch immigrants, been here some 50+ years, (in case you did not know!) Hagelslag the pure chocolate kind, is still a favorite in our family. Since it is available only in the Dutch store at $4.25 each, we try to bring it with us when visiting the Netherlands or when visitors come. In Holland you get it for $1.65, same brand same box!
Our grandchildren even love it, so I thought a little bit of background would be interesting. "hagelslag" comes in many varieties, hence the pictures!
Dutch hagelslag (chocolate sprinkles) was first invented in 1936 by Gerard de Vries for Venz,[4] a Dutch company made popular by said treat. Hagelslag is used on bread. Most of the time butter is spread out so the hagelslag does not fall off. Several letters to Venz from a five-year-old boy, H. Bakker, asking for a chocolate bread topping, inspired and prompted de Vries' development of sprinkles. After much research and venture, de Vries and Venz created the first machine to produce the tiny cylindrical treats. They were named "Hagelslag" after their resemblance to a weather phenomenon prominent in the Netherlands, hail. Only hagelslag with a cacao percentage of more than 35 can bear the name chocolat hagelslag. If the percentage is under the 35%, it has to be called cacao fantasy hagelslag.
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